WORD OF MOUTH / INFLUENCERS

Word of mouth is the most trusted form of marketing. It drives sales and other important business outcomes such as brand health.  Indeed, BCG says “Smart marketers have long understood that word-of-mouth recommendations from consumers have greater impact on sales than any other source of information.”

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“Nobody knows more about word of mouth than Ed Keller,” and for two decades he has been at the forefront of understanding influencers and influencer marketing.  His book, The Influentials, has been called the "seminal moment in the development of word of mouth."

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Ed has consulted with many of the world’s most prominent brands about how best to measure and maximize the impact of word of mouth, social media, and influencers as a central part of their marketing strategies and programs.

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Let’s start a conversation about how we can help you.