UNVEILING INFLUENCE: THE IMPACT OF CREATORS ON AMERICAN CONSUMERS' LIVES

May 2024

Creators — social media influencers who drive trends, choices, and communities — are the new guardians of consumer trust. Brands must understand the creator economy to succeed in a market where authenticity and connection matter. What do companies need to know about the creator economy today? In collaboration with Suzy, the Keller Advisory Group investigated the relationship American consumers have with Creator content. Download our report to understand this key phenomenon in America and learn what you need to know to empower your plans with data-driven clarity and imaginative foresight in the changing realm of digital influence.